Brian Meehan

From audience to customer

Brian Meehan is the co-founder and chief operating officer of Knocking. His public biography describes more than two decades working in e-commerce, including short shopping segments and the online stores connected to them. It lists CBS Deals and Local Steals & Deals among the media storefronts in his experience.

That is a useful perspective on a brand’s story. A segment can introduce a product, demonstrate it, and make someone curious. The next step still has to work: finding the item, understanding the offer, and knowing what to expect after ordering.

Behind the segment

In Knocking’s public announcement of its 2018 acquisition of Deal Segments, Meehan discussed the customer-service side of that process, including fulfillment and returns. Read alongside his professional bio, it points to a career concerned with both the content people see and the buying experience that follows.

Our interest is in that connection. Creators and founders often get introduced through what they make or how they show up on camera. Operators bring another set of questions: does the product arrive as promised, can a customer get help, and does the experience make them want to come back? Those questions belong in a conversation about building a brand.

The wider picture

Meehan adds a commerce perspective to The Know’s coverage of founders and creators. For the on-camera side, meet Nick Kosir, whose public work moves between weather broadcasting and social entertainment. For a sense of place, explore The Refinery at Domino, the Brooklyn landmark where Knocking publicly announced its studio lease.