Brands worth knowing · Hollywood heritage · Available online
Westmore Beauty
Cosmetics · Founded by McKenzie Westmore
A cosmetics brand built around the Westmore family’s screen-makeup heritage and the everyday use of that expertise.
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From screen to routine
Westmore Beauty is the cosmetics brand founded by actress and host McKenzie Westmore. Its official history connects the products to generations of Westmore family work in film makeup, beginning with George Westmore’s Hollywood makeup department in 1917.
Today, the brand’s catalog includes Body Coverage Perfector, Supreme Creme face makeup, eye products, brushes, and other cosmetics. McKenzie’s public channels add demonstrations that help explain how the products are intended to be used.
What makes it interesting
The connection between a specialist craft and a consumer product gives this brand a clear story to tell. Film makeup offers the historical context; a visible founder gives the current range a voice. The useful editorial question is how that expertise gets expressed in a product someone can understand and use at home.
Explore the official range for shade choices, ingredients, and instructions. Read our McKenzie Westmore profile for the career behind the brand.
Sources & further reading
An editorial profile based on the public sources below, with commentary from The Know.