People worth knowing · Las Vegas
Melina Bond-Hsu
Co-founder & Head of Media · Cross X Agency
The production perspective behind Cross X: finding the detail, the person, and the moment that make a business worth watching.
From the team behind The Know. Cross X Agency is The Know’s founding digital and operating partner. About The Know ↗
Behind the camera
Melina Bond-Hsu is Cross X Agency’s co-founder and head of media. The agency’s public history describes its beginning as a two-person production studio, with Melina filming and editing while Christian Correa handled posting and digital work. Production remains part of the agency’s wider mix of creative and marketing services.
Her role offers a practical way to look at the people and brands in The Know. Before a business becomes a finished video, someone has to decide what to show: the product in use, the person explaining it, or the setting that gives it context. Those choices shape what a viewer understands.
Look at the work
Cross X’s published SEMA coverage, credited to Melina, is a useful place to start. It brings together automotive details, moving vehicles, the convention setting, and moments around the show. The portfolio identifies the material as Cross X production work and distinguishes coverage from a client endorsement.
That distinction matters in a network of creators and businesses. A camera can record many names in one place; a useful story makes clear who did the work and what the viewer is looking at. Explore the portfolio for the visual examples, or follow the Cross X profile to see how production sits alongside the agency’s other work.
Sources & further reading
An editorial profile based on the public sources below, with commentary from The Know.